How to Write a Property Listing Description that Sells

How to write a property listing description that sells

There's no doubt that compelling property listing descriptions can make you stand out from the competition. In this blog post, we will teach you how to write descriptions that will make people want to learn more about your property.

The most important thing to remember is that your description should be exciting and engaging – it’s not just a list of facts!

Here are some tips to get you started:

1. Use strong, persuasive language to describe the property

Use vivid descriptions to draw the reader in and make them want to learn more. Be clear about what the property is like and why it’s unique. Give a brief description of what the property looks like. Provide information about nearby attractions and features that people might be interested in. 

2. Include a map and floor plans of the property

If you’re listing a property that’s open to the general public, it’s best to provide maps, floor plans, and information about nearby attractions and features.  

3. Include details about photos in your propert listing descriptions

It will be much easier for potential buyers to visualize what they might be buying if you include photos and descriptions of the home features they are viewing.

4. Include a virtual tour

A virtual tour will help buyers imagine what it would be like to live in your home. Including a virtual tour in your property listing descriptions can help you increase sales leads!

5. Consider pricing the property on a per-night basis

This is especially useful when you have multiple listings of the same home on Airbnb, as you can create a price point for each listing. Consider listing your properties on rental listing websites, this makes it easier to earn income from your property. Write a property listing descriptions that can really capture the customer’s attention such as detail about the property.

6. Hire a professional photographer

Some hosts provide professional photography on their listing, which can make a big difference in the look and feel of your advertisement.

7. Make your pictures mobile friendly

A great way to make sure your website is accessible on all devices is by making sure that its pictures are optimized for mobile viewing.

8. Highlight the unique features of the listing and make it easy to find on your website

Some listings might be buried on the page, but they are still evident in search results. You should make your unique selling points, and features stand out by highlighting them in bigger fonts.

9. Create a support team for buyers and sellers

The number of possible issues with a listing is astounding, so having a support team that helps buyers and sellers is excellent. The unit can answer questions from both sides, help fix any issues that arise, and offer general advice on how to prevent future problems.

For sellers, the support team members can help with specific things, such as answering questions about pricing or marketing. For buyers, the team members can advise how to conduct fair negotiations and avoid scams.

On the flip side, those with issues with this type of company are mostly unhappy customers who had a bad experience. For example, they may not be satisfied with the service or product they received and could be using the negative reviews to get their money back.

10. Make sure the description is error-free

Typos will make your listing look unprofessional. You can also use this feature to offer more information about the product.

Here are some examples of things you might want to include in your listing:

  • Product dimensions
  • Shipping weight
  • What’s included in the purchase?
  • Return policy

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With these tips in mind, you’re well on your way to writing real estate descriptions that will grab attention and get results. Happy writing!

Looking for more real estate tips and future investments? Check out our website for more great posts like this one. Thanks for reading!

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